BERU to sponsor FIA World Touring Car Championship (FIA WTCC)
For BERU AG, innovative product development and commitment to motor sport have always gone hand in hand. And from April 2006 onwards the Ludwigsburg-based automotive equipment supplier will also be sponsoring the FIA World Touring Car Championship.
(Ludwigsburg, April 25, 2006) BERU AG, specialist in ignition technology, diesel cold-start technology, electronics and sensor technology, is to become involved in the FIA World Touring Car Championship (FIA WTCC). On April 30, 2006 the Ludwigsburg-based automotive equipment supplier will be the main sponsor of the FIA WTCC races in Magny-Cours, France, for the first time. The company is also appearing in trailers on the Eurosport TV channel and is sponsoring the cockpit cameras in the WTCC cars. In 2007, in addition to the races in France, BERU AG will be the title sponsor for the WTCC races in Germany. The world championship races are shown by a number of TV channels, including Eurosport, TF1 (France) and the German channel ZDF. A total of seven car manufacturers will be represented on the starting grid: Alfa Romeo, BMW, Chevrolet, Ford, Honda, Peugeot and Seat.
“BERU is a particularly valuable partner for us”, explains Jacques Behar, president of the FIA WTCC promoter KSO. “As one of the world’s leading suppliers of ignition technology and diesel cold-start technology, the company embodies values that the FIA WTCC also holds dear: global relevance and attraction at the highest competitive level.”
For Hans-Peter Vater, head of marketing communications for BERU AG, “it makes sense to further enhance the international profile of the company’s marketing and motor sport activities with the help of the FIA Touring Car World Championship.” After all, in the area of ignition technology and diesel cold-start technology Beru’s partners include virtually every automobile and engine manufacturer in the world. Dealers, workshops and ultimately all drivers also benefit from the knowledge transfer from motor sport and the resulting innovative OEM-quality products from BERU.
“In it’s almost one hundred years of history”, continues Vater, “BERU has repeatedly demonstrated the performance capability and quality of its products to its customers and to the world of motor racing. The excellence of the FIA WTCC series and the dramatic rise in spectator interest as a result will further boost international recognition of the BERU brand.” BERU is currently also flying the flag in motor sport as title sponsor of the BERU Top Ten, a popular race series, and in ice speedway with the BERU Blue Power Team.
At racing and rally circuits worldwide, BERU products such as spark and glow plugs, high-performance cable harnesses and plug connections, sensors and electronic measuring systems have to meet extreme demands. BERU numbers almost every Formula 1 team among its partners and also serves customers from all major motor racing series. The English subsidiary BERU F1 Systems recently received the MIA Business Excellence Award for Technology and Innovation from the British Motorsport Industry Association (MIA). The award was for DigiTyre, the new tire pressure monitoring system from BERU F1 Systems.
