It’s the brand that counts: motorists rank BERU spark plugs in a top position

The name BERU stands for innovative products in the international automobile industry. And for motorists it’s an expression. This is demonstrated by BERU spark plugs taking second place in the “Best Brand 2008“ selection by readers of “auto motor und sport“.

(Ludwigsburg, 4 April 2008) Current market research studies confirm: thriftiness belongs to the past, brand awareness is rising again amongst Germans. Many motorists traditionally trust “their” brand. By doing so, they buy a promise of quality which also stands for greater safety.

The extent to which motorists in Germany are convinced of BERU products is shown by the latest result of the “Best Brand 2008” selection by readers of “auto motor und sport”, the Stuttgart car magazine. 42.3 percent of the about 95,000 campaign participants voted this specialist for Ignition Technology, Diesel Cold-Start Technology, Electronics and Sensors from Ludwigsburg to 2nd place in the Spark Plugs category. BERU was thereby able to repeat its very good result from last year.

About 43 percent of the technically knowledgeable participants stated their general interest in the “Spark Plugs” product range. For Hans-Peter Vater, BERU’s Manager of Central Marketing Communications, this is a positive result, “renewed evidence that BERU spark plugs, as qualitatively high-valued brandname products, have a significant influence on the buying decision by many motorists. For this reason, successful brands like BERU are an important marketing instrument for the trade and workshops.“

Over the last 32 years, “auto, motor und sport“ has been asking its readers for their favourites and the image of carmakers. In parallel, for the third time, this specialised journal also called for an evaluation of products and services from the parts supply industry.