Top position: Drivers highly satisfied with BERU spark plugs in OEM quality
BERU spark plugs have been awarded a leading position by readers voting in the "Best Brand 2009" poll as run by the "auto motor und sport" car magazine.
Ludwigsburg, 11th May 2009 – A brand's image exerts a decisive influence on driver consumption preferences. The fact that BERU products are held in such high esteem by purchasers, is documented by the result of the "Best Brand 2009" readership opinion poll held by the reputable Stuttgart-based "auto, motor und sport" car magazine. Exactly 44.2 percent of the "ams" car magazine readership voted the Ludwigsburg-based specialists for ignition technology, diesel cold-start technology, electronics and sensor technology into 2nd place in the "Spark plugs" category. This enabled BERU to repeat the ranking it achieved last year while also increasing its share of the vote.
"BERU spark plugs are premium-quality brand products", is how Hans-Peter Vater, BERU Head of Central Marketing Communication, explained the success of the "ams" car magazine readership poll 2009. "That is what more and more drivers are expecting when they take their car into the workshop for servicing. After all, spark plugs are the “hidden champions” under the engine hood and they are crucial for correct operation of a gasoline engine. For our aftermarket and workshop partners this greater brand consciousness generates vital sales potential. This is why BERU's objective is to provide an optimum supply of innovative products and a well-considered product-range policy to the workshops and the aftermarket."
The latest top product from the comprehensive range of BERU spark plug products is the world innovation BERU Ultra X Titan, with a technical concept that many workshop professionals warmly welcomed after its market launch. The current Ultra X Titan product range, geared for a market coverage of almost 90 percent of wear-relevant vehicles, consists of 15 types with ground electrodes made of highly erosion-resistant nickel-titanium alloy: Six multipole Ultra X spark plugs as well as nine spark plugs with the latest BERU poly V top electrode development - for more reliable ignition, outstanding cold-starting properties, ideal fuel utilization and low emission values. Positive aspect for the aftermarket: Tremendous inspection potential with clearly-arranged warehouse volume.
