BorgWarner BERU Systems spark plugs ranked among top brands by German drivers

Ludwigsburg, June 17, 2011 – During the “Best Brand 2011” reader survey by auto, motor und sport (ams), a prominent German automobile magazine with 92,000 readers, 41.8 percent of survey respondents voted for the traditional BERU brand, placing it second in the spark plug category. This is the sixth year BorgWarner BERU Systems achieved this high ranking.

“Extensive reader surveys such as “Best Brand” provide BorgWarner BERU Systems with important insights into future market and brand developments,” explains Karl-Heinz Gerescher, Manager Sales and Marketing Trade, BorgWarner BERU Systems. “Because ams readers are technically well-informed, they help build BERU’s excellent brand reputation, especially in the aftermarket area.”

The trade and workshops also benefit from BERU’s strong brand awareness and high popularity, allowing them to capture additional sales potential. “BorgWarner BERU Systems will continue to support our partners with exceptional service and leading products engineered for outstanding performance, high quality and reliability,” says Gerescher.